TRUCHIRO is the brainchild of Dr. Clint Steele. In 1993, Dr. Steele graduated from chiropractic college and set out to change the world’s health. Unfortunately, what he found in the real world was not what he was taught in school. Most people only used chiropractors for neck and low back pain, and insurance companies only paid for musculoskeletal conditions. So as a new graduate with huge student loan debts to pay off, he focused on those conditions, even though he knew that chiropractic was about so much more.
17 years later he found himself stressed and burnt out, unable to help his patients in the way he always envisioned. He was constantly looking for new patients and he was constantly fighting with insurance companies to get paid. He had enough and decided to walk away. At the time he was seeing about 140 patient visits a week but the huge stress came from constantly looking for new patients as his PVA was 12, meaning his patients saw him 12 times on average and then left, never to return. He was 97% insurance based and close to 100% of his practices was pain based.
After walking away from chiropractic he set out to change the world in other ways. He set a goal of performing 1 million acts of kindness in a year. He actually hit over 2.8 million acts of kindness in that year. It was amazing BUT it made no money. So a couple of years later he found himself broke. Not wanting to get back into practice he started selling Kirby vacuum cleaners door to door. About 3 months into it he realized he was not living up to his potential so he came home one day and told his wife that he was getting back into practice, BUT this time the right way. By focusing on the brain and nervous system.
Today, 7 years later, he has a PVA of well over 150, 100% brain based and he has his love for chiropractic back!. Upon opening his new practice and sharing the truth behind chiropractic, he quickly found that most of the people who came to see him had no idea that chiropractic could help so much more than just neck and low back pain. Although many of these people had seen chiropractors in the past, they had never seen the results they were now seeing under his care. The difference was because Dr. Clint was practicing brain based chiropractic. He was changing people’s lives in a way that he had always envisioned and was helping them with so many health conditions. Often, he was asked by his practice members if he knew of any brain based chiropractors in other areas of the country that he could refer to their friends and relatives too. Unfortunately, Dr. Clint had a very hard time making these referrals and found it time consuming to research and find brain based chiropractors in other areas. That’s when the idea of TRUCHIRO was born.
His practice in Maine grew so fast within the first year that Dr. Clint needed more help, which is when his fiancée, at the time, Tina came on board. Tina’s perception of what chiropractic was all about completely transformed once he began adjusting her. She had suffered from chronic back pain for years, had several back surgeries and never went more than a couple of months without severe pain. In the past, Chiropractic had only made it worse or offered temporary relief. Now, under the care of a brain based chiropractor, Tina was pain free for the first time in her life and has been for the last few years while under his care. Her mother’s IBS went away, depression lifted, and memory improved after several months of treatment. She saw other family members who were suffering from a variety of health conditions significantly improve as a result of chiropractic care with Dr. Clint.
She was inspired by all the success stories she saw day in and day out at the office. With a Master’s degree in Adult and Higher Education and over 20 years of experience teaching and educating others, along with her personal experience with and new-found passion for brain based chiropractic, they decided that together they would set out to share the TRUTH of Chiropractic while changing the world’s health one family at a time through TRUCHIRO.
Tina and Clint reside in Gorham, Maine and together have 6 children, 2 sons and 4 daughters, ranging in ages from 15-28. They run a very successful cash only chiropractic practice. They are passionate about educating the masses with the truth of chiropractic and creating significant change in the current landscape of the healthcare system. In addition, they want to inspire other chiropractors to reach their fullest potential and join them on their mission, along with supporting them in their practices and helping them achieve the level of success they have had.
Whether it is through one of our programs, taking one of our online courses, investing in one of our amazing brain based products, or even just joining our free private FB group, we can help you explode your practice.