What Is The NeuroInfiniti & Why Do You Need It?
Are you tired about patients dropping out of care early? Tired of patients only accepting care based on what their insurance will pay? Tired of simply just seeing neck and low back pain patients when you know chiropractic is about so much more? Are you worried about where and when the next new patient will come from or how long they will stay? If so then let me take a couple of minutes to share with you how we are helping docs all over the world change their practices for the better.
FAQ
Frequently Asked Questions
The NeuroInfiniti’s Stress Response Evaluation (SRE) measures seven different things:
- Brainwaves
- Respiration
- Heart Rate
- Heart Rate Variability
- Temperature
- Galvanic Skin Response
- Muscle tone (sEMG)
Static – or baseline – readings of these seven modalities give us an excellent window into the patient’s cortical and limbic function. However, the brilliance of the SRE is that it not only measures how these seven modalities respond to a stressor, but equally, if not more importantly, it also measures how quickly the patient recovers from the stressor (if they recover at all!)
The exam itself records a little over 12 minutes of data; however, there are several versions of the exam. The longest version is a fully scripted session which includes all of the voice prompts and some patient education, and it runs approximately 20 minutes. For those who are concerned about time – or prefer a little more control – there are versions without any voice prompts leaving you in charge of the time and prompting content.
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Why Pain To Brain?
The primary focus of chiropractic, since the days of DD and BJ, has always been about the nervous system. The first chiropractic adjustment had nothing to do with pain but rather about the nervous system. So if that is the case, why does 99% of the public think chiropractic is about neck and low back pain and why do most chiropractors see the majority of their patients for neck and low back pain?
The truth is, the evidence continues to pile up, that the chiropractic adjustment is not about pain but rather about the brain. And in fact, it is about assisting the brain in being able to adapt to and recover from stress. This is the foundation of health. The ability for the brain and nervous system to adapt to and recover from stress to coordinate the functions of the body to deal with it’senvironment properly. It is called ALLOSTASIS and experts in various fields now agree that the inability to adapt to and recover from stress is the CAUSE of over 90% of all disease. OVER 90% .
So…if we are truly doctors of cause… IF we are going to truly take care of pain and disease at the foundation instead of just covering up symptoms, shouldn’t we be measuring the ability for the brain and nervous system to adapt to and recover from stress?
If you answered yes then you will want to learn more about brain based chiropractic and the state of art, never before seen, technology that is exploding practices and helping chiropractors save more lives all over the world. Introducing the NeuroInfiniti.
The Stress Response Evaluation & Report
What “should” happen to your heart rate, your breathing rate and your muscles tension if the fire alarm in your office building went off right now? Now what “should” happen to your heart rate, your breathing rate, your muscle tension if you were lying down in your bed getting ready to take a nap?
We all know the answers to these questions. Your patients even know the answers which is whymaking it about the brain is so easy. The reason I say “should” in the earlier questions is because for most of our patients, their brain and nervous system gets stuck in either sympathetic engagement or parasympathetic engagement due to the patterns they have developed over the course of their life in dealing with stress. This is obviously a problem and according to research is the CAUSE of over 90% of all disease today.
Pain Hurts But STRESS KILLS!
What if your response was something like this… “ Well actually I am a brain-based chiropractor. I focus on the brain and nervous system. The reason this is important is because your brain coordinates every function in your entire body by sending messages through the nervous system. When they are not working properly the body cannot function properly leading to disease. In fact over 90% of all disease today is caused by the brain’s inability to function and communicate properly. So in my office, in addition to seeing pain issues, I get great results with things like …. ( then rattle off a list of conditions like anxiety, sleep issues. digestive issues, high blood pressure, etc). We use the latest state of the art technology to painlessly measure how well your brain is functioning and if it may be causing health issues, either now or in the near future.
The response to this is amazing! We have doctors all over the world sharing this information with the public and the public wanting to come in for a brain-based assessment with some even currently seeing a chiropractor down the street who only sees them for “neck or low back pain.”
If you are ready to attract more patients that want something other than pain relief care, schedule a FREE discovery call today so we can design a package that will best fit your goals and your budget.
Pain Hurts But STRESS KILLS!
The NeuroInfiniti will not only turn pain patients into brain patients but it will also attract patients that want so much more than just neck and low back pain relief.
How often have you come across a person you have just met and when you tell them that you are a chiropractor they reply with …” oh good to know I am glad I don’t need you’ or “ oh I love chiropractors they help me so much with my low back/neck pain”. Why is that their response? Because they think that is all you do. It is time to differentiate yourself.
What if your response was something like this… “ Well actually I am a brain-based chiropractor. I focus on the brain and nervous system. The reason this is important is because your brain coordinates every function in your entire body by sending messages through the nervous system. When they are not working properly the body cannot function properly leading to disease. In fact over 90% of all disease today is caused by the brain’s inability to function and communicate properly. So in my office, in addition to seeing pain issues, I get great results with things like …. ( then rattle off a list of conditions like anxiety, sleep issues. digestive issues, high blood pressure, etc). We use the latest state of the art technology to painlessly measure how well your brain is functioning and if it may be causing health issues, either now or in the near future.
The response to this is amazing! We have doctors all over the world sharing this information with the public and the public wanting to come in for a brain-based assessment with some even currently seeing a chiropractor down the street who only sees them for “neck or low back pain.”
If you are ready to attract more patients that want something other than pain relief care, schedule a FREE discovery call today so we can design a package that will best fit your goals and your budget. Click here
Old Conversation (Pain Model)
The vast majority of new patients turn to chiropractic because they are in pain. You welcome them in your office. You explain how stress can cause nerve interference. You try to educate them on how nerve interference can have far reaching effects on their health. You might even use the ‘S’ word: subluxation.
While this concept is likely new and a bit strange for them to accept, they are in pain… so they are willing to give chiropractic a try.
Depending on your technique and the equipment you have in your office, you might take x-rays, thermal readings, surface EMG, ROM. Yet even if you have the most accurate equipment ever invented to show your patient their misaligned vertebrae or their paraspinal muscle imbalance or temperature asymmetries, what does it really communicate to them as it relates to their nervous system? Not much.
Even though you talk ‘Nervous system’… even though you stress the importance of the ‘Nervous System’… most chiropractors are unable to bridge the gap between the pain that brought the patient through the door… and their nervous system. Ultimately, all they have to go on is their pain… and your word.
Pain relief is no small accomplishment. It can be worth a lot to someone who is experiencing it. But if that is where your care ends, you may be missing out on some of your patients… and your patients may be missing out on some of their health.
Imagine how things might be different if rather than trying to convince patients that chiropractic works, you were able to show them that it does?
New Conversation (Brain Model)
Imagine that Mrs. Johnson comes into your office complaining of headaches. You sit down with her and explain the importance of her nervous system and nervous system balance. Then using the NeuroInfiniti you perform a Stress Response Evaluation.
Looking at the results, you identify that she has an over-aroused nervous system. Depending on her level of overarousal, she is likely to have several other symptoms or conditions: cold hands, teeth grinding, anxiety, high blood pressure, and others. She says that her hands are always cold, but that is just “normal” for her. You let her know that it may be normal, but it isn’t healthy.
You take a few moments to go over the results with her. You explain the importance of the brain being able to control and coordinate all of the systems in her body. You explain how improper nervous system function can cause a lot more health challenges than simply headaches. You explain the role that you will take to help restore proper nervous system function.
And with the ability to see how her nervous system is functioning, do you think that Mrs. Johnson is going to base her care on her pain and just your word… like the old days? Not likely.
