TRUCHIRO is the brainchild of Dr. Clint Steele. In 1993, Dr. Steele graduated from chiropractic college and set out to change the world’s health. Unfortunately, what he found in the real world was not what he was taught in school. Most people only used chiropractors for neck and low back pain, and insurance companies only paid for musculoskeletal conditions. So as a new graduate with huge student loan debts to pay off, he focused on those conditions, even though he knew that chiropractic was about so much more.

17 years later he found himself stressed and burnt out, unable to help his patients in the way he always envisioned. He was constantly looking for new patients and he was constantly fighting with insurance companies to get paid. He had enough and decided to walk away. At the time he was seeing about 140 patient visits a week but the huge stress came from constantly looking for new patients as his PVA was 12, meaning his patients saw him 12 times on average and then left, never to return. He was 97% insurance based and close to 100% of his practices was pain based.